In 2015, at the peak of our long and fruitful relationship with the Swedish furniture giant IKEA, we launched together SPACE10—a future-living lab on a mission to create better and more sustainable ways of living. SPACE10 supports IKEA in gaining new perspectives, discovering new opportunities and, above all, finding new ways of fulfilling their vision of creating a better everyday life for the many people.
SPACE10 operates as an external and independent non-profit and has, over the past three years, explored and developed projects in areas like shared living, digital fabrication and distributed manufacturing, local and sustainable food and the inclusive applications of new technologies like AR, machine learning and conversational interfaces.
A creative intervention to conceive a better life for the many people
A playground for vital ideas
The model of SPACE10 and its relationship with IKEA has emerged as a pioneering example of how corporations can experiment with new ways of increasing their social and cultural impact in parallel to their core business offerings. Rather than making incremental changes to IKEA’s business, SPACE10 explores global challenges and aims to design entirely new solutions for tomorrow’s world.
Playful research and captivating stories
SPACE10 has become, among many other things, a producer of well-crafted narratives that dissect pressing societal themes and package them in ways that engage vast and unlikely audiences.
By diving into insights, facts and research in playful and vibrant ways, SPACE10 are able to spark excitement and engagement and inspire people to get involved.
Helping a genuine public defender increase their awareness and engagement
The Danish chapter of Red Cross works tirelessly to help people withstand crises and disasters and redevelop their lives. We collaborated with them to increase their public engagement, particularly towards younger generations, by crafting an immersive experience room.
A room for unexpected experiences
Along with local architecture and design studio, Spacon & X, we designed and executed The Experience Room—an interactive installation aimed at offering people transporting simulations of the more chaotic moments experienced throughout the world.
The dilemma-game sheds light on the ethical dilemmas one can be exposed to in crisis situations. The audience is asked to put on a pair of boots that mimics the demoralising but very real experience of constantly walking in mud that millions of refugees around the world live.
The audience is asked to put on a pair of boots that mimics the feeling of constantly walking in mud as refugees experience in camps around the world.
The VR experience
showcases different scenarios where Red Cross makes a difference around the world.
Nudging a global corporation towards a better tomorrow
ArtRebels has been working with the Swedish furniture giant and icon for almost half a decade. Whether we design limited collections or found future-living labs, we always strive to push IKEA into unexplored territories and speculate how we can support their vision of creating a better everyday life for the many people in new and fertile ways.
It all started with Bräkig—a limited collection of furniture and homewares designed for young people living in tight spaces, pulled off with an ArtRebels touch and flair.
Together with our ArtRebels Community we curated the collection from conception to final product, inviting creatives from all fields (except furniture design) to lend their ideas and designs. We also facilitated the launch strategy and execution, leading Bråkig to become a resolute global success and selling out in all markets within a few months of release.
IKEA Urban was a conceptual and strategic project commissioned by Inter-IKEA Systems—the global owner of the brand, concept and franchise of IKEA.
Our task was to present a vision for how IKEA could rethink the big blue box in an urban context by introducing a concept store format designed to foster community, sustainability and novel experiences.
Helping to strike a more meaningful existence in our hyper-digital, climate-affected and often-divided world
Social Service Club is our newest project—a movement and platform to cultivate human potential and regain a sense of control and agency in our wild, changing world.
Social Service Club explores, experiments and speculates new ways of stimulating human potential and supporting people to strive toward more purposeful and meaningful lives.
The Studio is the thumping heart of Social Service Club—it’s where ideas and concepts are conceived, and where they design, research and execute projects to help people find fulfillment and holistic sense of wellbeing.
The Farm is a nature sanctuary outside of Copenhagen and the Club’s stirring hub of creative research and human development. The Farm will be the home and playground of thinkers, doers and leaders in residence, as well as the terrain for courses and academies focused on things like leadership development and self-transformational journeys.
Club Meetings will be testing ground for a range of event and experience formats—from academies and talks to exhibitions and pop-ups. Club Meetings are about gathering communities, sharing ideas and shamelessly celebrating our collective creativity.
A community-driven platform and unrestrained embodiment of the rebel soul and spirit
Trailerpark Festival was a spectacular three-day cultural festival in Copenhagen, built entirely from scratch each year by a committed crew of friends and volunteers—from the concept and artworks to the furniture and stages. Running for 10 sweet years, the festival seeked out and presented the best talents from a wide range of creative subcultures within music, art, technology and design.
Hand-built installations and experiences were an essential part of the atmosphere of the festival. Each year ArtRebels curated a schedule of established and emerging creatives to co-create the festival and making it a unique and heartfelt wonderland.
The Trailerpark stages were stomping ground for both underground and well-known performers from Denmark, Europe and beyond.
Challenging the on-site branding doctrine that has been embedded in festival culture for many years, Trailerpark ignored conventions and presented itself as a ‘logo-free’ festival.
Commercial partnerships were communicated through sponsor-supported artist works that contributed to the entire scenography and in turn provided brands with living and breathing documentation.
Merging the magic of a festival, the depth of a conference and the experience of a lab.
A hybrid event exploring alternative future scenarios closely connected to the world and work of SPACE10.
Through a combination of talks, workshops, concerts, experiences and art installations the event spent three days exploring alternate futures and themes like circular societies, coexistence and digital empowerment.
Along with our ArtRebels community we conceptualised, designed, curated and built several multifunctional spaces that laid stage for complex topics to be contemplated in accessible and emotionally engaging ways.
Among the most sensational was Cloud 9—a dreamy, inflatable and diaphanous space commissioned for Made in Space. Complete with four tons of salt and lights designed by Obscura Vertigo, Cloud 9 hosted everything from concerts and parties to conversations and workshops.
From space to space
Art in Space
We trust in the capacity of art to offer unusual perspectives. We curated the entire Made in Space art & performance programme to make space throughout the festival for some thoughtful moments of poetic awareness.
Blip Blub Hub
The Piece “KÁRMÁN LINE” interpreted the transition between earth and space, thus creating an entry point to a different world.
How can public art enrich local communities and drive social engagement?
We strongly believe that art should play a central role in our neighbourhoods, architecture and urban landscape—from the ways that they’re enjoyed to the ways they’re envisioned.
ArtRebels curates and organises public art events and festivals. We work with urban planners, municipalities and private property owners to transform urban spaces into vibrant and colourful oases that challenge, surprise and bring art into the hearts and minds of all people.
Could public art help a small seaside town reinvent itself? This was the question posed to ArtRebels by the municipality of Horsens in central Denmark—a small town with a troubled past, transforming itself into a cultural center with a blossoming music and arts scene.
By inviting world-renowned street artists to use Horsens as their public canvas, ArtRebels was able to help the town kickstart their new, vibrant character and leave a lasting impression.
Royal Arena is a newly built multifunctional arena with capacity for 16,000 guests near Copenhagen’s city centre.
ArtRebels collaborated with Dutch graphic designer and artist Hedof to create two large murals that resonate Royal Unibrew’s brand and playfully guide guests through the arena.
ArtRebels worked with Spanish artist Hyuro to create one of the longest public art pieces in the world, a 271 metre long wall in Copenhagen, as well an exhibition showing 17 pieces of her work.
Trailerpark I/O was a one-day experience within Trailerpark Festival designed to amplify curiosity, celebrate ideas and showcase what happens when art, design and technology mix. Trailerpark I/O was curated like a magazine but in physical form. People could explore a microcosmos of futuristic and visionary ideas presented in five different formats: exhibitions, labs, talks, talents and film.
Thought leaders and progressive frontrunners at the intersection of technology and creativity were invited to share their excitement and perspectives on the future.
Trailerpark I/O was a whirlwind of lasers, lights, sensors, sounds and virtual reality. It was packed with installations, prototypes and ideas made by artists, inventors and designers.
Trailerpark I/O’s Labs existed in an arena where the exploratory approach trumps the fear of failing and where collaboration is more important than showing off. Lab members were invited to engage and co-create on themes like surveillance, digital fabrication, virtual reality, and conversational interfaces.
We believe in nourishing and giving opportunities to new players in tomorrow’s creative ecosystem. Therefore, we invited some of the most progressive and inventive schools in the region to show off their work and ideas.
Using creativity to influence the political discourse
The Nordic Council of Ministers is the official political cooperation between the Nordic countries. At the 2017 UN Climate Change Conference (COP23), they decided to shake things up a little by using artistic expression to shed light on some critical issues about climate change and food endangerment.
An installation on endangered foods
The Museum of Food was an installation at COP23 in Bonn consisting of nine time capsules sealed with the essence of foods endangered by climate change. Each capsule depicted a very likely near-future in which certain beloved and depended-upon foods will exist only in our memories.
Helping and guiding people on their winding journey through life
This has always been very close to our hearts—we believe that by providing young people with new perspectives and the right tools we can help foster the next generation of cultural changemakers. Over the years we’ve done several projects with local municipalities, ministries and funds aiming to inspire and empower upcoming generations in exploring and realising their unique potentials. Here’s a selection of educational projects that we’re most proud of.
A creative and hands-on educational program for young and emerging cultural entrepreneurs.
Kulturskaberne trained young creative talents from provinces of Denmark to ideate, plan and execute self initiated cultural projects in their hometowns, ultimately resulting in a series of real-life events.
The project was initiated by four Danish municipalities with the ambition of educating future cultural changemakers to secure a more local and vibrant creative environment and to keep young creative talent from moving away to bigger cities.
An educational platform fostering diversity and tolerance among students from different social, ethnic and economic backgrounds.
Generation-i celebrated diversity and established a positive counter-narrative to discrimination and uniformity, which students embraced enthusiastically, with teachers reporting unexpected and sizeable increases in levels of student engagement.
We developed the creative concept, visual identity, digital platform and educational material for Generation-i, all aimed at increasing engagement among young people and helping the organisation achieve their sincere goals.
Paving the road for creative and cultural entrepreneurs.
“Business unusual” was the motto of Rebel Academy—an offline and online platform that enabled creative entrepreneurs to connect, collaborate, inspire and create across business areas.
The project was initiated to solve the challenges faced by government institutions who historically have struggled to engage with creative communities. The project was funded by the Danish Ministry of Industry, Business, and Financial Affairs.
An educational program dedicated to teaching young people how to detect and deal with emotional and physical abuse in relationships.
Kærlig Talt was an interactive teaching program to educate and spark debate on themes such as healthy human relationships, respectful communication, and how to work with difficult emotions, for students between 14-16 years old.
The project was in collaboration with The Mary Foundation—a fund dedicated to overcoming social isolation, bullying and other social and emotional challenges young people face.
We designed the program around an online talk show with the intention of starting difficult conversations in the classroom. The talk show featured a mix of celebrities who had experienced violent relationships as well as psychologists, experts, and young people who shared their differing viewpoints and personal experiences.